Hyperpure is Zomato’s (food delivery unicorn) B2B grocery delivery platform. It’s a system that connects farmers with restaurants. There are around 7 individual products under the Hyperpure umbrella. A big part of any problem-solving hence involves always keeping in mind all the users that interact with the various products under the Hyperpure system.
To propose feature improvements to the existing iOS Health App
Time taken : 3 days
To come up with an end to end product design solution to increase in the Daily Active Users on the platform
Proposing an evolution of the filter experience that aligns both desktop and mobile experience on Trivago.
Zomato is one of India’s leading food delivery, dining out, search and discovery platforms. The by-product of holding this heavyweight title is that we get a huge number of queries on our chat support daily. This is not the story of those grievances, but of the heroes in the background — The chat agents. These agents have the toughest job of all — to empathize with and appease our most formidable stakeholders — The “Hangry” Man ( hungry + angry ).
In the complex ecosystem of the food industry, where so many external factors such as unpredictable weather, erratic chef…
The following case study is about an end to end revamp for the Cabs funnel, done while at MakeMyTrip. Being the sole designer on this project, it also illustrates my personal journey from being a quiet backseat designer to taking ownership of a complete product , building team dynamics and achieving goals through joint cohesive effort of product, tech and design.
In today’s fast paced world, travelling to different places all over the world, every week for work , it becomes difficult to keep track of all the things one needs to remember. Wouldn’t it be great to have a personal assistant in your phone that does this for you?
This app was to be designed for a busy businesswoman (aged 25–40 yrs.) who travels to different timezones every week for work. She does most tasks on her phone and hence is well versed with how to navigate through apps.
Not so long ago, while I was a broke student in college, I always used to fantasize about what I would do when I had some money saved away from my first job ever. The answer was always a backpacking trip. I believe one must experience this low budget, less frills way of travelling at least once in their lives. When I finally did have the money, and had to start planning where to go, I wanted to do it all!
Which I why I chose Vietnam.
Vietnam is a country with such varied and amazing experiences to offer. It…